CloseLyt is a CRM and business management platform operated by Next Code Digital Solutions Private Limited ("CloseLyt", "we", "us", or "our").
This Privacy Policy explains how we collect, use, store, protect and process information when you use CloseLyt, including when you connect Facebook, Instagram or other third-party business accounts to CloseLyt.
By using CloseLyt, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
Depending on how you use CloseLyt, we may collect
Account Information
- Name
- Business/company name
- Email address
- Phone number
- Login credentials
- Business address
- Profile information
- Account and workspace information
CRM Information
- Customer names
- Phone numbers
- Email addresses
- Lead information
- Enquiry information
- Lead source
- Sales pipeline information
- Follow-up information
- Notes
- Tasks
- Appointment information
- Communication history
- Tags
- Custom fields
- Employee assignment information
- Other information entered by the customer into CloseLyt
The business using CloseLyt is responsible for ensuring that it has the appropriate rights and permissions to collect and process information that it enters into CloseLyt.
Facebook, Instagram and Meta Information
CloseLyt allows authorized businesses to connect their Facebook and Instagram business assets through Meta's services and APIs.
Depending on the permissions authorized by the customer and the features enabled, CloseLyt may receive:
- Facebook Page information
- Instagram business account information
- Meta Business account information
- Advertising account information
- Meta Lead Ads information
- Lead form information
- Lead submission information
- Advertising campaign information
- Advertising performance information
- Identifiers associated with connected Meta assets
- Other information made available through authorized Meta APIs
CloseLyt only requests and processes Meta information necessary for the features enabled by the customer.
Meta Lead Ads
CloseLyt allows authorized businesses to receive leads generated through their Meta Lead Ads campaigns.
When a business connects its Meta account and authorizes the required permissions, CloseLyt may receive information submitted through Meta Lead Ads.
This may include
- Name
- Phone number
- Email address
- Answers submitted through lead forms
- Lead form information
- Campaign information
- Ad information
- Ad set information
- Lead submission time
- Meta identifiers associated with the lead
The business customer controls how these leads are managed within CloseLyt.
CloseLyt may provide functionality including
- Lead management
- Lead assignment
- Sales pipeline management
- Follow-ups
- Notes
- Tasks
- Lead status tracking
- Reporting and analytics
Meta Conversions API (CAPI)
CloseLyt may support Meta Conversions API (CAPI).
Where enabled and authorized, CloseLyt may send selected conversion or business events from the customer's CRM to Meta.
CAPI may be used to support
- Advertising measurement
- Conversion tracking
- Attribution
- Campaign optimization
- Connecting CRM outcomes with advertising activity
Depending on the customer's configuration, events may include:
- Lead creation
- Lead qualification
- Customer conversion
- Purchase or sale
- Other configured business conversion events
CloseLyt does not send all CRM information to Meta by default.
Only information required for the configured event and authorized integration is transmitted.
Businesses are responsible for configuring their CAPI integration appropriately and ensuring their use complies with applicable laws and Meta requirements.
How We Use Information
We may use information to
- Provide CloseLyt services
- Create and maintain accounts
- Provide CRM functionality
- Import and manage leads
- Connect authorized Meta business assets
- Process Meta Lead Ads leads
- Support Meta Conversions API functionality
- Provide advertising measurement
- Assign leads to employees
- Manage sales pipelines
- Provide reports and analytics
- Provide customer support
- Send service-related communications
- Process subscriptions and payments
- Detect fraud and security issues
- Maintain and improve the platform
- Troubleshoot technical problems
- Comply with legal obligations
- Enforce our Terms & Conditions
We do not sell customer CRM data or Meta Platform Data as a standalone data product.
Meta Data
Meta information received by CloseLyt is processed for the purposes authorized by the customer.
CloseLyt does not use Meta Platform Data for unrelated purposes.
Meta Platform Data is not sold or licensed as a separate data product.
Access to Meta data is restricted to authorized systems, personnel and service providers who require access to operate CloseLyt.
Connecting and Disconnecting Meta Accounts
Customers may connect authorized Meta accounts through CloseLyt.
Where supported, customers may disconnect their Meta integration.
After disconnection
- CloseLyt will stop receiving new information through the disconnected integration, subject to technical processing requirements.
- Previously imported CRM records may remain in the customer's CloseLyt account unless deleted by the customer or through a valid deletion request.
- Information required for legal, security, accounting, fraud prevention or dispute-resolution purposes may be retained where legally permitted or required.
Data Deletion
Users may request deletion of their CloseLyt account information and applicable Meta-related information by contacting:
The request should include enough information to identify the relevant account.
CloseLyt may verify account ownership before processing a deletion request.
Deleted information may remain temporarily in backup systems before permanent removal according to applicable backup and retention procedures.
Some information may be retained when required for
- Legal compliance
- Fraud prevention
- Security
- Financial records
- Dispute resolution
- Enforcement of agreements
Meta Data Deletion
If a user wants to request deletion of information received by CloseLyt through a Meta integration, they may contact:
Users may also disconnect the relevant Meta integration from their CloseLyt account where that functionality is available.
CloseLyt will process applicable deletion requests in accordance with its retention requirements and applicable Meta requirements.
Data Security
CloseLyt uses reasonable technical and organizational measures designed to protect information against:
- Unauthorized access
- Unauthorized disclosure
- Loss
- Misuse
- Alteration
- Destruction
Security measures may include
- Authentication controls
- Access controls
- Secure API communication
- Encryption where appropriate
- Monitoring
- Logging
- Backup procedures
- Infrastructure security
No internet-based service can guarantee absolute security.
Employee and User Access
CloseLyt may allow organizations to create multiple employee/user accounts.
Organizations may control
- User access
- Employee permissions
- Lead assignment
- Workspace access
- CRM permissions
Organizations are responsible for managing their users and ensuring appropriate access.
Payments and Subscriptions
If CloseLyt provides paid subscriptions, payment information may be processed by third-party payment providers.
CloseLyt may receive limited payment-related information such as:
- Payment status
- Transaction reference
- Subscription plan
- Billing information
Complete payment-card information may be handled by third-party payment processors rather than stored directly by CloseLyt.
Children's Privacy
CloseLyt is intended for businesses and professional users and is not intended to knowingly collect personal information directly from children.
Concerns may be reported to
International Data Processing
CloseLyt may use service providers and infrastructure located in different countries.
Information may therefore be processed or stored outside the country where the customer is located.
CloseLyt uses reasonable measures to protect information when processed through its service providers.
Customer Responsibilities
Businesses using CloseLyt are responsible for
- Providing appropriate privacy notices to their customers and leads
- Obtaining required permissions or consents where required
- Using customer information lawfully
- Managing employee access
- Maintaining appropriate security
- Configuring integrations correctly
- Ensuring their use of Meta data complies with applicable requirements
CloseLyt provides the technology platform but does not determine the lawful basis for each customer's individual marketing or CRM activities.
Third-Party Services
CloseLyt may integrate with third-party platforms such as Meta and other service providers.
Those services have their own terms and privacy policies.
Use of third-party services may therefore also be governed by the applicable third-party terms and policies.
Changes to This Privacy Policy
CloseLyt may update this Privacy Policy from time to time.
Material changes may be communicated through the website, application or other appropriate means.
The "Last Updated" date will be updated when the policy changes.
Contact Us
Next Code Digital Solutions Private Limited
Product: CloseLyt